Putting Heart Into Business©

Survival in our world is based on participating in a massive bartering system, constantly exchanging value (goods and services) between ourselves and other people. By working from the heart and bringing passion and integrity to this exchange of value, we create great abundance in all endeavors. 

In our culture, many organizations have lost sight of the fact that the essential nature of business is to be of service to clients or customers.  They have focused solely on making money in the short-term, without much regard to how that money is made or any long-term consequences.  They have had little regard for the impact that the process has had on clients/customers, employees, the community, society, and the environment.

Good business is about creating a balanced and reciprocal exchange of value, incorporating truth, heart, integrity, and an altruistic philosophy in day-to-day operations. Good business not only generates revenue, but it adds value to clients, employees, and communities. If we focus on the process of good business, we achieve the desired outcome even more effectively.   

In this program, Susan engages her audience in a thought-provoking, lively discussion on strategies to shift the paradigm of American business and the employees who work for them.    

This program is offered as a keynote presentation (unlimited number of audience participants) or a half-day program (up to 30 participants), depending upon the needs of the audience.

To discuss how this program could be designed to meet the needs of your organization, the desired outcomes for group participants, and the program costs, email Susan or call her at 734-330-4772.

© Susan McGraw, 1990