You're the Boss©
Starting and growing an entrepreneurial business.

All employees are actually self-employed business owners with one primary client, their employer.  When the needs of that client change and the employee relationship shifts, many individuals are interested in exploring opportunities to formally establish themselves as "self-employed" with many customers or clients. This program provides a straight-forward, honest assessment of the benefits and the challenges inherent in business ownership. In this program, you will learn how to:

• Create a long-term vision and short-term mission for the business.

• Define the philosophy of the business (structure, purpose, uniqueness, strengths, weaknesses, obstacles).

• Describe an ideal customer profile.

• Identify the demographics of the target market and assess customer needs.

• Determine product / service mix to meet customer needs.

• Research industry trends and evaluate competitive advantage.

• Develop a distribution approach and a pricing strategy.

• Determine staffing levels, roles, and responsibilities.

• Review an approach to developing financial projections.

• Develop short and long-term action plans.

• Review the format for a business plan.

In addition to a full-day format (maximum of 30 participants), this program can be tailored for a keynote presentation (unlimited number of audience participants) or a half-day program, depending upon the needs of the audience.

To discuss how this program could be designed to meet the needs of your organization, the desired outcomes for group participants, and the program costs, email Susan or call her at 734-330-4772.

© Susan McGraw, 1990